The Free Market and New Opportunities The free market economy operates on its own principles, and more and more services are shifting to the private sector. This transition opens up vast opportunities for society. Today, anyone can design their own business and become their own boss. Success, however, depends on two essential factors: a strong business idea and effective promotion. A well-defined concept accounts for 80% of success, while the remaining 20% relies on advertising and publicity. As the saying goes, advertising is the lever of trade. From Traditional Marketing to Digital Transformation In the past, businesses relied on printed…